THE ADVOCATE
Louisiana Fish Fry Products names 'The Big Swagu,' Marcus Spears, as Chief Fry Officer
April 19, 2023
Meet Our Chief Fry Officer
WELCOME MARCUS SPEARS, AKA CHEF SWAGU!
Earlier this year, we somehow found ourselves without a leader solely focused on tackling frying. As a well-known fish fry brand, we knew we needed to hire a Chief Fry Officer before any sort of fumble took place.
Born and raised in Baton Rouge, just like Louisiana Fish Fry Products, Marcus Spears — a former Louisiana State University All-American, former defensive end for the Dallas Cowboys and current ESPN football analyst — was the obvious choice for Chief Fry Officer.
“I’ve lived all over the U.S. in my career, and Louisiana and fish frying with Louisiana Fish Fry always reminds me of home,” said Marcus Spears. “Growing up in Baton Rouge, I was always watching my grandmother cook for us. I would watch her fry fish and use ‘the blue bag’ mix, which made it so crispy and flavorful. As I got older and started cooking for myself, I quickly learned the blue bag was Louisiana Fish Fry. So I guess you could say I have a pretty impressive resume to join the team as Chief Fry Officer.”
Marcus will lean on his “Chef Swagu” kitchen skills to offer his expertise in frying to his newly appointed position. He’ll also be sharing his own cooking tips and releasing recipes using his favorite Louisiana Fish Fry Products, all to spread the word that our breadings, sauces and seafood boils are perfect for cooking up delicious meals.
Follow Along
Swagu's Favorite Products
"My go-to Louisiana Fish Fry Products recipe is a fish fry using the Seasoned and Cajun Fish Fry mixes together. They’re great on their own, but when you mix ’em together, that’s where it’s at! When I tell you Louisiana Fish Fry Products’ breadings, sauces and seafood boils are good for the soul, I mean it! They bring the flavor and the spice to the kitchen table."
LOUISIANA CHICKEN FRY
Hold on to your taste buds! In honor of National Chicken Month this past September, our Chief Fry Officer Marcus Spears declared a transformation to "Louisiana Chicken Fry Products" to celebrate our mouthwatering new At Home Seasoned Coating Mixes.
"We've always been about spicing things up and bringing that Louisiana taste to the table," said Marcus. "That's why, as Chief Fry Officer, I've declared that we're changing the game – and our name this September – to show people that it's easy to fry chicken with our At Home chicken products. Trust me, we'll have everyone craving more fried chicken."
Marcus wanted to celebrate all of our chicken products “any way you fry,” from deep fry to oven fry, air fry, and now, even skillet fry. Recognizing that everyone can be a deep fry master like Marcus, it was especially important to highlight our newest products, At Home Seasoned Coating Mixes, which make frying at home easy for anyone. All you need is a skillet and a stove to make fast food favorites at home for as little as a quarter of the cost of traditional fast food.
Watch the Journey
“We knew our Chief Fry Officer role needed to be filled by someone who appreciates Louisiana flavor, brings the spice to the kitchen and can throw a good time. Marcus Spears was the top seed. He immediately fit in really well with the team, and we’re excited to kick off our work together.”
- Caroline Gray, Vice President of Marketing
Swagu in the Press
YAHOO! NEWS
ESPN 106.3's Theo Dorsey catches up with Marcus Spears
August 27, 2023
AWFUL ANNOUNCING
Marcus Spears talks cooking, Louisiana Fish Fry, and Dan Orlovsky's 'horrible' food takes
September 1, 2023
NOLA.COM
'It's absolutely foolproof': Louisiana Fish Fry's fried chicken mix for the win at home
September 23, 2023
Swagu's Favorite Recipes
The Swagu Special
The Swagu Special is the original recipe created by Marcus Spears, Louisiana Fish Fry’s Chief Fry Officer. Combining the original, iconic Seasoned Fish Fry with the spicy Cajun Fish Fry makes for a flavor sure to score points with family and friends!
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Crispy Fried Pickle Chips
This light and perfectly crispy snack is a popular appetizer for a few delicious reasons - one of them being they're surprisingly easy to fry up at home!
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"Official" Crawfish Boil Recipe
Anyone who says you can’t get any better than a classic Cajun seafood boil told you wrong.
Get cooking